Our Planet

It's all we've ever had, and it's pretty much all we've got left.

 

Yet we already consume more than our planet can sustainably provide. And by 2050 we'll need the output of 2 Earths if we're going to continue living as we do now.

Sadly, this isn't science fiction. This is science fact.
There's enough startling, alarming and even downright outrageous facts on the rest of this site to keep you and a million others lying awake at night wondering, quite literally, what on Earth we are doing.

So the first thing we must do is look after ourselves.

Humans. People. If we can't look after ourselves, then we cannot even begin to think about looking after anything else.

 
The second thing we must do is, in fact, look after everything else.

To look after the rest of life that shares this planet with us.

Yet it is not like these 2 things exist in isolation.

Poverty, health, safe drinking water – these are the goals of the world's governments and the UN. They are inextricably, undeniably and irreversibly linked to the world around us, to the environment, to the plants and animals, right down to the very air we breathe.

So what do we do then?

How do we go about ensuring that the world we live on can indeed be lived on. Within its means. Within its capacity to support us. All of us.

 
We all have a role to play.

And these pages are about the role WWF is taking around the world, with your help and valuable assistance, in ensuring that we can all live on this one, wonderful, truly amazing, yet small, impossibly intricate blue and green planet of ours.